Traffic light food: Nestlé starts with Nutri-Score on the first frozen pizzas

The new nutritional logo Nutri-Score gets a further boost in the German food trade.

The world’s largest food company, Nestlé is launching pizzas, the label now on the first frozen, as the company, to the Agricultural and food fair announced Green week in Berlin.

m the course of the year should be followed by further products, including soups, coffee and Breakfast cereal.

The step comes even before the entry into force of the Federal food Minister, Julia Klöckner (CDU) provided the legal framework for the voluntary use of the logo on packs.

Klöckner had determined after a long dispute over a clearer labelling of sugar, fat and salt on Nutri-Score and a regulation on the way.

This must be from the EU Commission approved, in force, you could then occur at the earliest in the second half of the year 2020, as it was called by the Ministry.

The first products with Nutri-Score are already available to buy in supermarkets. Large retail chains have announced that the Logo, at least for parts of their own brands to introduce. In the industry, but there are different positions on this.

The Nutri works Score

The French-born Nutri-Score-System in addition to the content of sugar, fat and salt values of components, such as proteins or dietary fiber is a recommend in a overall rating, and then specifies a single value – on a five-point scale from “A” on a dark green field for the most favorable balance sheet on a yellow “C” to a red “E” for the worst.

The appropriate field is highlighted. The Logo on the front of the pack is intended to complement the EU-wide mandatory nutritional table.

A pioneer among the major manufacturers in Germany, was the beginning of 2019 Danone. Meanwhile, 90 percent of the milk fresh range with Nutri-Score were characterized – until the end of the year it should be 100 percent, as the company announced on request.

Nestlé now wants to start with “stone oven pizza” the brand Wagner. To follow products including Maggi, Nescafé and Nestlé cereals.

With the goal of purchasing decisions in the context of a balanced diet to make it easier to. Within two years, are characterized in Germany, Austria, Belgium, France and Switzerland, approximately 5,000 of the group’s products with Nutri-Score

Deutsche Presse-Agentur (dpa)

*The post “traffic light Food: Nestlé starts with Nutri-Score on the first frozen pizzas” is published by FitForFun. Contact with the executives here.