Launch Pad: Antipollution Skin Care

Environmental pollutants have become a key concern for many consumers, leading to a slew of skin-care products that protect against pollution. While the trend started in the Asian market, U.S. shoppers are jumping on the bandwagon with 29 percent of female skin-care consumers stating environmental claims are important to them when purchasing products, according to a Mintel study from September 2017. To that end, antipollution products have evolved from topical formats that worked to neutralize damage from environmental aggressors, like dirt, exhaust and pollen to topical and ingestible products that address a larger spectrum, particularly blue light. Here, a look at summer’s most innovative antipollution offerings.Dr. Barbara Sturm Antipollution FoodFor the newest addition to her ingestible range, Antipollution Food, Dr. Barbara Sturm looked to her brand’s hero ingredient, purslane, which is packed with antioxidants and omega-3 fatty acids to repair and nourish the body. Added to that is a blend of adaptogens, including ginseng, ashwagandha and rhodiola rosea, among others, to protect the body internally from UV radiation, oxidative damage and promote skin barrier function. “I can’t do much about air pollution, but I thought I can help the skin and body cope better,” she said. “We took ingredients that work as adaptogens to make the body adjust to stressful and unusual situations and reduce the inflammation caused by pollution.” The supplements are meant to be paired with the brand’s Antipollution Drops, which protect the skin topically, for a one-two punch.Dr. Barbara Sturm Antipollution Food, 60 capsules for $95, is available at Neiman Marcus, Bluemercury and Bergdorf Goodman, among other retailers.Bareminerals Complexion Rescue Defense Radiant Protective VeilBareminerals is addressing the issue of blue light with its upcoming launch, Complexion Rescue Defense Radiant Protective Veil, a radiance enhancing mineral SPF 30. “Our mission was to create a product that provides both indoor and outdoor protection,” said Jill Scalamandre, president of Bare Escentuals and Shiseido’s Global Makeup Center for Excellence. “ penetrates deeply into the skin and can result in skin damage, accelerating the appearance of aging.” The vegan formula includes cacao extract to defend against blue light, sugar molecules to protect from air pollution and camellia flower extract to support the skin’s natural collagen.Bareminerals Complexion Rescue Defense Radiant Protective Veil, $39, will be available in August on the brand’s e-commerce site and stores and at Ulta Beauty.Drunk Elephant D-Bronzi Antipollution Sunshine SerumWhen formulating the brand’s first bronzer, Drunk Elephant founder Tiffany Masterson saw that many of the ingredients she decided on were loaded with skin-care benefits. “It became clear that the best thing about was the barrier-supportive properties and the protective antioxidants that help guard against pollution and other environmental stressors,” she said. D-Bronzi Antipollution Serum is infused with cocoa extract, white tea extract and vitamin E to protect against environmental stressors, while vitamin F, marula seed oil and black currant seed oil work to promote radiance, hydration and firmness, all while giving the skin a bronze glow.Drunk Elephant D-Bronzi Antipollution Sunshine Serum, $36, is available on the brand’s e-commerce site and at Sephora.Skyn Iceland Glacial Spray LotionSkyn Iceland’s Glacial Spray Lotion contains an antipollution complex said to create an invisible shield against daily aggressors. “Pollution makes the skin look and act fatigued, which is how we often talk about the effects of stress on our body, so it was a natural correlation for me,” said founder Sarah Kugelman, who decided on a spray format because it is more hydrating than a regular face mist, but absorbs quickly into skin. The formula includes oat kernel extract and tomato stem cells to protect the skin and detox from pollutants, and an Icelandic complex, which includes Icelandic glacial water, arctic cloudberry and cranberry seed oils, to replenish and nourish the skin.Skyn Iceland Glacial Spray Lotion, $35, is available on the brand’s e-commerce site and at Ulta Beauty.Thisworks in Transit Pollution ShieldThe fifth product in the brand’s “In Transit” collection, Thisworks Pollution Shield is meant to be the last step in all-day antipollution care. “Prevention is our self-care focus,” said Dr. Anna Persaud, chief executive officer. “Shielding and detoxifying the skin from pollution particles makes more sense than trying to fix the damage after the pollution wreaks havoc.” The mist is said to create a physical barrier against toxins and pollutants while a blend of hyaluronic acid, aloe vera and chamomile soothe and hydrate the skin.Thisworks In Transit Pollution Shield, $40, is available on the brand’s e-commerce site and at Bluemercury and Dermstore.Allies of Skin 1A All-Day Pollution Repair Mask Based in Singapore, Nicolas Travis founded Allies of Skin with antipollution at the core of the brand. Its latest launch, 1A All-Day Pollution Repair Mask uses a time-release technology that works throughout the day to keep the skin hydrated while fighting against environmental aggressors. “Most antipollution products on the market simply focus on preventing pollution particles from sticking to the skin,” Travis said. “Besides forming a breathable antipollution shied, contains collagen-building peptides and anti-oxidant rich oils that provide free-radical damage repair.” Ingredients include moringa extract, caffeine, raspberry seed oil and acai oil, among others, to combat pollutants, restore the skin barrier and keep the skin hydrated.Allies of Skin 1A All-Day Pollution Repair Mask, $89, is available at Net-a-porter and Barneys New York.

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