As the two entrepreneurs were inside Kati, and Kristine from the USA, the first models of the period, Laundry flying, it was quickly clear: we can do better!
In collaboration with gynecologists, textile experts, and product developers, they developed the innovative menstrual lingerie ‘ooshi’ for the European market.
Within just one year, they managed already to get that over 20,000 women took advantage of the monthly products.
Yesterday evening, the two founders, trying with your success story now in the show ‘to convince the cave of The lion’. For 300,000 euros, they offered 10 percent of its shares in the company.
Free bleed with a clear Conscience
From the outside, the period is not underwear ‘ooshi’ to distinguish it from normal underwear.
In the shop you can choose between the colors Black and Beige, as well as three different styles: briefs, Hipsters and a high-cut, high-waist model.
Regardless of the model, a multilayer membrane system ensures that the menstrual blood is directly sucked up and the briefs to the touch but still dry.
But does it really work?
FIT FOR FUN has tested ooshi already and is excited by the invention.
The fair underwear keeps what it promises: Up to three normal pad sizes can be replaced with a pair of panties and the panties are later requested, very easy in the washing machine.
High-quality natural fibres such as Merino wool, but also feels super soft and comfortable on the skin.
And last but not least, also the own Conscience of the menstrual wash benefits: Up to 12,000 Tampons has a woman in the course of your life namely usually necessary, which leads to the world huge garbage mountains, which can be prevented with period underwear.
The success story of ooshi
The Start of ooshi Period Pantys began in September 2018, in the context of a Kickstarter campaign, for a total of over 47,000 euros were taken.
The idea of the founders, Dr. Kati Ernst and Kristine Zeller from Berlin, is to create social change around the theme of Female Empowerment.
Removal of taboos of the period, the promotion of female Gründertums and Body Positivity are topics, which are dedicated to the two business women and mothers.
Your business concept brought to you with the award for cultural and creative pilots in 2019 by the Federal government.
This price of creative entrepreneurship is recognized to provide by extraordinary innovations made a significant contribution for Germany as a business location.
Without the Investor, it is more
Although all the lions and lionesses of the Occurrence and the Know-how of the founders were fond of, outweighed the uncertainty in terms of the complex product.
Would really like to go enough women of Tampons, menstrual Cup, and co. to a product, the menstrual blood in the own pants collect?
Only Investor Judith Williams showed in the end interest in it, and leave to rise for 30 instead of 10 percent of the shares in the company.
The two Friends were happy about the offer of the lioness, didn’t want to give 30 percent of your company, however.
Your counter-offer of 15 per cent Williams struck out.
Ooshi will now have to develop without the Investment. That this will succeed anyway, although at a slower rate, in each case, of which Kati and Kristine are firmly convinced.
Larissa Bright Mouth
*The post “the cave of The lion: replaces the period panty ‘Ooshi’ soon, pad and co.?” is published by FitForFun. Contact with the executives here.