How to Tap Into Your Creative Flow & Avoid Burnout From Technology

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Natalie Nixon is the CEO of Figure 8 Thinking and the author of The Creativity Leap. The following is an excerpt from her keynote, How to Tap Into Your Creative Flow: Gut-Up Work for Well-Being & Productivity, from the SHE Media Co-Lab Future of Health event at SXSW.

Here’s a question that keeps me up at night: How might we build our creative capacity in the midst of a life saturated with technology?

And more importantly, what if we don’t focus on our creative capacity? 

Let’s start with some context: We’re in the midst of the 4th industrial revolution, where technology is ubiquitous and saturates our lives: augmented reality, robotics, automation, AI, and ChatGPT. Tech appears to be saturating our lives. 

Tap into Your Creative Flow Because Burnout is Real

What do creativity and our well-being look like in the midst of this ubiquitous tech? My headline to you is that we need to chill out and flow. And that’s because the statistics on burnout are horrifying. People’s mental health challenges are striking. For example, 76 percent of American workers have reported symptoms of mental health conditions, and in that same study, 84 percent of respondents attribute their workplace conditions to those mental health challenges. 

Burnout is real. So what do we do about it? 

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