We Finally Know the Date of Amazon Prime Day — and It's Coming Up Soon

If you’re a savvy shopper, you probably know how and when to shop for your favorite items. If you're like me, you’ll likely never add something to your cart unless it’s on sale. For the savviest of shoppers who love a good deal, we have some pretty exciting news for you: Amazon Prime Day, aka the 36-hour massive marathon of deals, is fast approaching.

When Is Amazon Prime Day?

Amazon Prime Day, which officially starts on July 16 at 3 p.m. ET, will last for 36 hours and end on July 18. Some of the best deals will sell out quickly on the first day, but there will be plenty of last chance sales that last well into July 18.

What kind of deals can we expect?

From now until the big day, Amazon will also be teasing some of the Prime Day deals with some sneak peek sales. This time last year, there were some pretty great deals early on that sold out very quickly, so you better act fast. For instance, last year Amazon offered a $100 gift card for much less than its retail value, which was one of the first deals to sell out. Our suggestion: Bookmark Allure's Amazon Prime Day coverage and our Amazon storefront to stay up-to-date on all the best deals to shop during those 36 hours.

When can I sign up for Amazon Prime?

Even though you can sign up for Amazon Prime anytime leading up to when the biggest deals are live, now is probably the best time to do so because only Prime members have access to all these money-saving steals. Unsure of how to become a member? Make sure to check out Allure’s guide to shopping Amazon Prime Day for all the insider information and then head over to Amazon to sign up. If you’re hesitant on committing to a membership, you’re in luck: Amazon also offers 30-day free trials and six-month free trials for students.

Make sure to mark your calendar, set your alarm, and get your Prime account ready for July 16 starting at 3 p.m. ET and ending on July 18 — trust us, you won’t want to miss out this year because it’s going to be a good one.

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