As you can imagine, National Lipstick Day is a pretty big day around Allure. Lipstick is a much-beloved makeup mainstay, and we'll take any reason to celebrate it. Plus, many brands use the holiday as a reason to do huge giveaways or launch new products, so it's always a good time for lipstick lovers. However, the holiday might be an even bigger deal for Huda Kattan of Huda Beauty, who, according to Bustle, actually owns the holiday – literally.
Apparently, Kattan purchased the rights to the holiday back in 2016 to celebrate the launch of the brand's Liquid Matte Lipsticks. Kattan tells Bustle, "Since then, we have been expanding our lip collection with new shades, color combinations, and the lip strobes, so we are super excited to announce the launch of our Demi Mattes this National Lipstick Day!"
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The Demi Mattes will be launching on Sunday, July 29 (which is, in fact, National Lipstick Day) and the brand has given a few sneak peeks of the new line on its Instagram. There are 15 shades in the new launch, and they're a matte-cream hybrid. Kattan shows how truly pigmented they are in an Instagram video.
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All this goes to show that if you're passionate enough about something and want a full day to celebrate it, you can purchase the rights to your own holiday, just like Huda.
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