When your place of employment happens to be Allure, everyone and their grandmother tend to treat you like a living, breathing beauty encyclopedia. Not a single day goes by when at least one person randomly asks us, "What is your favorite [insert beauty product here]?" The best mascara is, without a doubt, one of the most frequently mentioned topics. They all want to know what exactly is making our lashes look like falsies. Although some of us do, in fact, have lash extensions, many of us will forever keep the same tubes of mascara in stock. With that in mind, we rounded up our editors' absolute favorite mascaras of all time, with brands ranging from drugstore faves like Maybelline — courtesy of editor in chief Michelle Lee — to Sephora darlings like Too Faced and Benefit. We've also got the luxury market covered, including the $65 Beauté Mascara by Serge Lutens that our makeup editor Sable can't get enough of, plus the beloved Kevyn Aucoin mascara our deputy digital director Sam Escobar needs in their makeup bag at all times. Discover all the best and boldest mascaras that give our lashes the most volume, curl, and length each and every day.
Maybelline New York The Falsies Volum'Express Flared Waterproof Mascara
"Maybelline New York The Falsies Volum'Express Flared Waterproof is the best, best, best mascara of all time. I'm super picky when it comes to mascara, and I've tried probably hundreds of them. I have short, straight lashes, so the mark of success for me is having a mascara that can hold a curl all day. This formula — the waterproof version holds a curl better — works perfectly, and it's genius at under seven bucks."
—Michelle Lee, editor in chief
$7 (Shop Now)
Lorac Pro Lash Pomade Mascara
"I am obsessed with how thick the Lorac Pro Lash Pomade Mascara makes my lashes. It really makes such a difference after just one swipe. Personally, I layer on about three coats to get that perfect glossed, jet-black lash."
— Madisen Theobald, associate social media manager
$24 (Shop Now)
CoverGirl Lashblast Clump Crusher Mascara
"Two words: Clump Crusher. Explains it all. OK, more words: I despise clumpy mascara. It's so tedious to always have a separate spooley brush on hand to smooth lashes out. When CoverGirl released this one, the wand truly was Allure Breakthrough–worthy. (The CoverGirl Lashblast Clump Crusher Mascara won the award in 2012.) Its plastic bristles are so compact that clumps don't come through, even when you reapply later in the day. Lashes aren't crazy dramatic; they just have a natural-looking fringe. And my sensitive eyes get irritated if you look at me the wrong way, but this formula never bothers them. I've tried multiple brands of mascara in Best of Beauty testing and always come back to this tried-and-true green tube."
—Lori Segal, research director
$6.29 (Shop Now)
Serge Lutens Beauté Mascara
"The little comb wand makes separating and coating simultaneously easy. This stuff lengthens nicely and holds a curl with the jaws of life, too. Also, it does not smudge for anything. ANYTHING."
— Sable Yong, digital beauty editor
$65 (Shop Now)
Tarte Maneater Voluptuous Mascara
"For the past year, I thought I finally found the best mascara, but I recently ran out of it and picked this up. I can safely say its usurped the throne of my former fave. I have an irrational fear of eyelash curlers, but I don't even need one when I use the Tarte Maneater Voluptuous Mascara. It curls my lashes perfectly while giving them a va-va-voom volume. Plus, I can swipe on a million layers, which I tend to do, without it getting flakey and clumpy."
—Devon Abelman, digital beauty reporter
$23 (Shop Now)
Butter London Oh My, How High! Lengthening Mascara
"What I love most about the Butter London Oh My, How High! Lengthening Mascara is its curved wand. Because I prefer length to volume when it comes my lash look, just a few quick flicks — from the roots to ends — is enough to take my short lashes to new heights."
— Sarah Kinonen, digital editor
$20 (Shop Now)
Wander Beauty Unlashed Volume & Curl Mascara
"We tested the Wander Beauty Unlashed Volume & Curl Mascara for Best of Beauty in 2017, and never before have I seen so many people agree on one mascara. Everyone from our beauty editors to our fact-checkers love it — myself very much included. There's a lot that makes this mascara so good, but when I have to pinpoint what I love most, I come up with the fact that while the formula is strong enough to lock in a curl and dark enough to add drama, it's so lightweight that it never, ever clumps. Even if you add multiple layers (I usually max out at about six or seven), your lashes never look spidery."
— Sophia Panych, digital deputy beauty director
$24 (Shop Now)
Benefit BADgal Lash
"I still love Benefit BadGal Lash. It was my first 'expensive' (that term is relative now that I'm a beauty editor and we've got Christian Louboutin running around making $70 mascara) mascara from back in high school. To be honest, it's still the one that works best for my lashes. It makes them look long, full, and fluttery. It's a classic, and although I've tried so many mascaras over the years, this remains my favorite. Now, if only Benefit would bring back the now-discontinued Moon Beam highlighter…"
— Jihan Forbes, digital editor
$19 (Shop Now)
Dior Diorshow Waterproof Mascara
"My eyelashes are naturally pretty long, albeit blonde, so I don't really love wearing mascara all the time (mostly because I hate taking it off at the end of the day). When I do, however, I go all-out glam with the Dior Diorshow Waterproof Mascara because it makes my lashes longer, thicker, and just the right amount of obnoxious diva."
—Lauren Swanson, commerce community manager
$30 (Shop Now)
Too Faced Better Than Sex Waterproof Mascara
"My all-time favorite mascara, the Too Faced Better Than Sex Waterproof Mascara, might be boring but it's ubiquitously beloved for a reason. Maybe I should've started with this, but I'm actually partial to the waterproof formula. It helps hold my lashes in place long after I've given them a good curl. Put simply, it checks all the boxes: providing mega-volume without the clumping, inky-black color without the smudging, and just the right amount of length. I'm not much of a mascara girl, but when I am feelin' it, this is the one I always reach for."
—Kaleigh Fasanella, associate digital editor
$23 (Shop Now)
Kevyn Aucoin The Volume Mascara
"It's fitting that one of my favorite makeup brands of all time makes one of my favorite mascara brushes ever. I love how thin and easy to maneuver it is, and the formula is perfect for everyday wear. For nighttime, I just add a second or third coat and the Kevyn Aucoin The Volume Mascara looks great without being clumpy, thanks to how fine the bristles are."
—Sam Escobar, digital deputy editor
$28 (Shop Now)
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