The multi-tasking makeup club just got new VIP member in Too Faced's Born This Way Super Coverage Concealer. It doesn't launch until June 26 (though if you follow Trendmood, you likely saw that the exciting product news leaked earlier this morning). We at Allure, however, were lucky enough to get our hands on this newbie with an exclusive breakdown of what's sure to be a follow-up hit to the brand's hit Born This Way Foundation.
First, let's talk about the formula. "Not only is it full-coverage and long-wearing, but it's also incredibly moisturizing, so it won't get dry or cakey," explains Elyse Reneau, Too Faced global pro artist. Indeed, we found it incredibly pigmented with a creamy texture, though not overly slick, like other hydrating concealers we've tried in the past. Selfie fans will also appreciate that the formula is photo-friendly, so there's no need to stress about any weird photo flashback, adds Reneau.
As far as those multi-tasking skills, it conceals, "anything you don't want to show — dark circles, blemishes, pigmentation," notes Reneau. But even more so, it goes above its standard complexion-perfecting job description, pulling triple-duty as a contour and highlighting product, too. A range of 20 shades from "Swan" to "Cocoa" makes it easy to find the right tone for each of these purposes, and its angled doe foot wand makes precise application easier than ever. Instagram beauty-preview queen @trendmood1 posted a photo in which she swatched the impressive selection on her own forearm.
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And — this is pretty crucial to makeup lovers — there's also more than double the amount of product than most other concealers in each bottle to cater to its multi-use nature, Reneau points out. (We initially mistook the bottle for a foundation.)
When it comes to using it for all these purposes, and figuring out exactly which shade to use, follow Reneau's helpful guidelines:
For contouring: She suggests choosing a color two-to-three shades deeper than your skin, with a neutral undertone. This makes for an end result that looks naturally sculpted instead of contoured with a capital K (unless that's what you're going for, of course).
For highlighting: Same, but go one-to-two shades lighter than your skin tone.
As concealer: Be sure to try one of Reneau's go-to techniques — draw on a triangle of color, starting at the outer corner of your eye, moving diagonally downwards toward your cheekbone, then back up to the inner corner of the eye, and blend. Making this area slightly lighter is the fastest way to make it look like you had a full night's sleep, she explains.
You can try all these techniques out for yourself come June 26, when the Born This Way Super Coverage Concealer will hit toofaced.com for $29. (That's just a dollar more than the original Born This Way Concealer.)
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