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It's the most wonderful time of the year. OK, maybe after Christmas, but for many beauty lovers, Nordstrom's Anniversary Sale comes as a close second. The 2021 edition of the sale has just started (July 12) for Nordstrom cardmembers and will open up to the general public on July 28 (aka, before you even realize it). Why are we so pumped? Hundreds — if not thousands — of brands, including La Mer, Olaplex, Kiehl's, MAC, Lancôme, Charlotte Tilbury, and so many more, will be marked down at the mega-retailer.
As a reminder, here's a breakdown of the key dates:
– July 12: Early access starts for cardmembers with Icon status.
– July 14: Early access starts for cardmembers with Ambassador status.
– July 16: Early access starts for cardmembers with Influencer status.
– July 28: Anniversary Sale opens to the general public.
If you've shopped this epic sale before, you know that it's not a typical beauty sale where only past-season or soon-to-be-discontinued products are slashed. In fact, it's quite the opposite: Nordstrom actually launches new products, sets, and exclusives just in time for the Anniversary Sale and discounts them for a limited time before they return to their retail prices after the sale ends. Additionally, there are one-day-only flash deals (that are further discounted) offered all throughout.
But we're not done yet. You can also score free gifts with each purchase, in case you needed further convincing. Oh, and there's even a special page that lets you shop only Allure Best of Beauty winners with ease — in case you want some no-brainer, editor-approved picks.
Perhaps best of all, Nordstrom is letting us in on a sneak peek of some of the products and special kits that'll be up for grabs — and by the looks of it, you'll have to add them to your cart fast.
Skin-Care Deals
Nordstrom is known for discounting jumbo-sized skin-care products during the Anniversary Sale, like Kiehl's popular Creme de Corps — so it's a great time to stock up on your staples. It's also a prime opportunity to try out some cool skin-care devices, like the Best of Beauty-winning NuFace Trinity, at a major discount.
La Mer Most Loved Minis Set
Kiehl's Crème de Corps Refill
Paula's Choice Jumbo Skin Perfecting Exfoliant
One of the biggest steals of the sale is this ultra pampering La Mer Most Loved Minis Set, which rings up at less than $100. You'll get a 0.5-ounce container of the Moisturizing Soft Cream, a 0.5-ounce bottle of Treatment Lotion, a one-ounce tube of Cleansing Foam, and a mini, 0.17-ounce bottle of the Renewal Oil to make your skin feel as fresh as a baby's bottom.
If you're a huge fan of Kiehl's classic Crème de Corps like we are, then you'll be jazzed to find out that the brand offers giant, one-pound refill pouches made with 81 percent less plastic packaging than the regular Crème de Corps bottle. Stock up and keep your body hella moisturized.
The jumbo-sized bottle of Paula's Choice Skin Perfecting Exfoliant (eight ounces, as opposed to the regular four ounces) is consistently one of the sale's best-sellers. This breakout-fighting staple features two percent salicylic acid (a type of beta hydroxy acid) to sweep away excess oil and dissolve dead skin cells and blackheads clogging your pores, so future pimples are less likely to form. Hello, smoother and clearer skin.
NuFace Petite Facial Kit
Neulash Lash Enhancing Serum Duo
The NuFace Petite Facial Kit comes with a Mini Petite Facial Toning Device to temporarily firm and sculpt your facial muscles with the help of gentle microcurrents and the current-conducting Leave-On Gel Primer you apply beforehand. For smaller areas prone to fine lines and wrinkles around the eyes, mouth, and forehead, switch over to the NuFace Fix for a visible smoothing effect in just three minutes.
For stronger lashes, stay consistent with the Neulash Lash Enhancing Serum Duo and apply nightly to the base of your upper lashes. Over time, you'll witness soft, conditioned lashes, thanks to a nourishing blend of moisturizing sodium hyaluronate, as well as strengthening peptides, biotin, and panthenol.
La Mer Revitalizing Soothing Collection
Lancôme Advanced Génifique Youth Activating Trio
While the price tag on the La Mer The Revitalizing Soothing Collection is still relatively high, it's nearly $200 less than you'd normally spend on these beloved luxury products. You'll get full sizes of The Moisturizing Cream and The Treatment Lotion, as well as deluxe sample sizes of The Regenerating Serum and The Eye Concentrate. Spa day, anyone?
The star ingredient present in Lancôme's Advanced Genifique Youth Activating Trio is 10 percent Bifidus prebiotic (aka 10 percent Bifida ferment lysate) to calm inflammation and a water-soluble derivative of vitamin C to fade hyperpigmentation marks and brighten your overall complexion. Slather on the Youth Activating Concentrate (the set comes with two bottles) and Eye Cream in conjunction for the best results.
Amorepacific Vintage Single Extract Essence Duo Set
Supergoop! Superscreen Daily Moisturizer SPF 40 Sunscreen Set
St. Tropez Jumbo Self Tan Classic Bronzing Mousse
Amorepacific's iconic Vintage Single Extract Essence normally retails for $95 per bottle, but you can snag the Vintage Single Extract Essence Duo Set during the Anniversary Sale, which comes with two full-size bottles, for $140 — saving a cool $50 in the process. Let the formula's Jeju Island-sourced, fermented green tea penetrate your skin for an instantly dewier, hydrated complexion.
Sun beating down on you? Don't sweat it with Supergoop's Superscreen Daily Moisturizer SPF 40 Sunscreen Set, which includes a full-size tub of the hydrating, glow-inducing Superscreen Daily Moisturizer SPF 40 that our editors are obsessed with. You'll also get two travel-size, one-ounce tubes of Play Everyday Lotion SPF 50 Sunscreen to take with you on the go — because there are absolutely no excuses for neglecting your SPF application.
Maintain a glowy tan all season long without the highly concerning sun damage with a supersized, 13.5-ounce bottle of St. Tropez's Jumbo Self Tan Classic Bronzing Mousse. Be sure to exfoliate beforehand, but from there, the lightweight, beginner-friendly formula is a breeze to apply and delivers an instant bronzing effect that doesn't streak, feel sticky, and evenly fades.
Hair-Care Deals
Whether you've been experimenting with different hair colors or overdoing the heat styling now that you have more engagements to attend, it's always a good idea to treat your hair to some well-deserved TLC. Special sets from brands like Olaplex and Bumble & Bumble provide the products you need for a deeply hydrating and strengthening at-home session. Plus, with all of these steep discounts, it's an ideal time to upgrade your hot tools to something that'll do less damage, like a smart-sensing GHD flatiron.
Olaplex Bond Maintenance Kit
GHD Platinum+
Olaplex's Bond Maintenance Kit is a three-piece system that deeply restores damaged, often bleached hair. There's the iconic No. 3 Perfector to repair broken bonds, which should then be followed up with the No. 4 Bond Maintenance Shampoo and Conditioner for further strengthening and nourishment. After all of that, we're certain your hair will look like it just came out of the salon.
The Best of Beauty-winning GHD Platinum+ is the real deal. Why? This smart tool measures your hair's thickness or thinness so you can style and straighten your hair at a consistent, perfectly distributed 365 degrees with minimal heat damage and breakage, all while promoting shine and color preservation.
Oribe Magic Set
Bumble & Bumble Hairdresser's Invisible Oil Hydration Heroes
Apart from looking extra luxurious sitting on top of your bathroom counter, Oribe's Magic Set contains the dry styling products of your dreams. The Dry Texturizing Spray delivers major shine and definition without leaving behind an ounce of stickiness or residue, while the Gold Lust Dry Shampoo uses a translucent starch blend to absorb dirt and oil on the spot. Did we mention they both smell heavenly, too? Always a bonus.
Dry, brittle hair won't be a problem of yours once you start using Bumble & Bumble's Hairdresser's Invisible Oil Hydration Heroes, a limited-edition kit that comes with both full-size and travel-size versions of The Hairdresser's Invisible Oil Heat/UV Protective Primer for your convenience. That and the Hairdresser's Invisible Oil Mask are formulated with an ultra-moisturizing blend of featherweight oils (like grapeseed, sweet almond, coconut, and more) for nourished, protected hair all day, every day.
Briogeo Healthy Hair Wonders Set
Living Proof Full Size Full Shampoo, Conditioner & Full Dry Volume Blast Set
The entire Briogeo Healthy Hair Wonders Set is a real gem but the star of the show is definitely the full-size Don't Despair, Repair! Deep Conditioning Mask, which has won three Readers' Choice Awards three years in a row. A moisturizing blend of rosehip, sweet almond, avocado oils will deeply hydrate, soften, and strengthen your thirsty, brittle hair in just 10 minutes up to twice a week. Also included is a full-size Farewell Frizz Rosarco Milk Leave-In Conditioning Spray, which calms frizz and dullness on the muggiest of days. To round the set out are two travel-size products: the Best of Beauty-winning Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Hair Mask and split-end-repairing Don't Despair, Repair! Strengthening Treatment Oil.
True to its high-value name, Living Proof's Full Size Full Shampoo, Conditioner & Full Dry Volume Blast Set contains three full-size bottles of some of the brand's biggest hot-ticket items. The Dry Volume Blast Styling & Finishing Spray alone has picked up a whopping four awards in its lifetime, including a Best of Beauty Breakthrough and three Readers' Choice Awards. Goodbye, fine hair. Hello, impossibly lightweight volume.
Makeup Deals
We don't know about you but we've been pretty ecstatic about diving back into our makeup bags after a long dry spell. Some of our favorite makeup brands, like Charlotte Tilbury and MAC, are sparking much-needed inspiration in this department and serving up tons of can't-miss sets.
MAC Award-Winning Lip Kit
Charlotte Tilbury Sunset Dreamscape Instant Look in a Palette Set
Benefit They're Real! Lash Stash Lengthening Mascara Value Set
Once the masks come off, lipsticks and lip glosses take center stage. MAC's Award-Winning Lip Kit comes in three Deep, Bright (pictured above), and Neutral versions, so you can choose the one that suits your preferences the best. You'll receive full-sized tubes of the Love Me Lipstick, Lipglass, and Prep + Prime Lip and save a cool 20 bucks in the process. Pucker up, everyone.
All you need is five minutes top to get your everyday glow on, thanks to the Charlotte Tilbury Instant Look in Palette + Mini Pillow Talk Mascara set. The limited-edition face palette is packed with three eye shadows, blush, bronzer, highlighter, and setting powder, so your half-asleep self isn't forced to reach more multiple products as you're getting ready in the morning.
Benefit's They're Real! Lash Stash Lengthening Mascara Value Set ensures you don't run out of the three-time Readers' Choice Award winner anytime soon. For just $35, you'll be armed with two full-sized tubes, as well as a travel-size tube, so you can be blessed with falsies-like lashes without the hassle of actually applying a fake set with glue or liner.
Tom Ford Beauty Day Classics Quad and Lip Set
Nars Orgasm Blush Duo
Tom Ford Beauty's Day Classics Quad and Lip Set has everything you need to create a look that'll fit just about any occasion with highly wearable and versatile champagne, gold, plum, and brown hues. Swipe on a casual rosy or mauve lipstick to tie your effortless look together.
With three Best of Beauty and Readers' Choice Awards each, as well as a huge legacy in general, the Nars Orgasm Blush needs no introduction. Stock up on a pair of the iconic, peachy-pink blush speckled with subtle gold shimmer for just $40 — and voilà, you've got the perfect, anytime flush.
Anastasia Beverly Hills Brow Bae-sics Deluxe Kit
Giorgio Armani Travel Size Lip Maestro Liquid Lipstick Set
Stila Bold & Bare Stay All Day Liquid Lipstick Set
Shape, define, and fluff your brows to utter perfection with some household names, courtesy of Anastasia Beverly Hills' Brow Bae-sics Deluxe Kit. You'll get two full-size, Best of Beauty-winning Brow Wiz pencils for super precise, hair-like strokes and natural-looking pigment (five total shades to choose from) and a mini Clear Brow Gel to perfect your soap brows-inspired look.
Add the perfect finishing touches to any base with the help of Giorgio Armani's Travel Size Lip Maestro Liquid Lipstick Set. The Best of Beauty-winning Lip Maestro Liquid Lipstick in 405 Sultan (a true brick red) leaves behind a wash of intense, non-drying, and long-wearing pigment that'll make you want to strut your stuff — like yesterday. The Eyes to Kill Classic Mascara takes your lashes from natural to dramatic in a matter of a few buildable, never spidery coats, and the Eye Tint Liquid Eyeshadow in 45 Gold Foil, a stunning metallic gold, is sure to stop traffic — or at least, upgrade your everyday, natural eye look.
If your lipstick preferences lean towards nude-inspired shades, then Stila's Bold & Bare Stay All Day Liquid Lipstick Set is for you. Three full-size Patina (dusty rose), Baci (nude pink), and Fia (brownish nude) shades are formulated with vitamin E and avocado oil for a hydrating, softening effect — instead of leaving your lips looking dried-out and crusty.
Fragrance & Candle Deals
Nordstrom is coming in clutch with some amazing fragrance and candle sets as well, so you and your entire home can smell super fresh on command — anytime, anywhere.
Diptyque 5 Votive Candle Set
Viktor&Rolf Flowerbomb Eau de Parfum Set
Diptyque, without a doubt, makes some of our favorite scented candles. The 5 Votive Candle Set features Roses, Baies, Figuier, Feu de Bois & Feuille de Lavande — all inviting and intriguing scents for you and your guests to soak in.
Viktor&Rolf's Flowerbomb Eau de Parfum hits the perfect harmony of sweet and sexy, thanks to dreamy yet sultry notes of roses, jasmine, orchids, patchouli, vanilla, and musk. It's no wonder this popular scent has picked up a Best of Beauty and Readers' Choice Award in its lifetime — it's a winner for everyone. With this special Nordstrom-exclusive set, you'll get 1.7-ounce and 0.24-ounce bottles of the classic Eau de Parfum, in addition to the Bomblicious Voluptuous Body Cream (1.4 ounces) and Bomblicious Perfumed Body Lotion (1.7 ounces).
Le Labo Discovery Set
Boy Smells Moody Woods Set
Le Labo Discovery Set puts you in the driver's seat for the journey that is discovering your new, favorite perfume. That is, the trio includes three five-milliliter spray bottles of the brand's musky Another 13, smokey-fire Santal 33, and tea-scented The Noir 29.
Choose between the Boy Smells' Moody Woods Set or Late Bloomer Set and be essentially transported to an earthy, pine-smelling forest or an intoxicating garden full of fresh blooms. Either way, you can't lose.
If you're eager to build out your shopping list before the sale starts on July 12 at 12 a.m. PT for Nordy Club members with Icon Early Access status and July 28 at 12 a.m. PT for everyone else, check out the Nordstrom Anniversary Sale preview page at your leisure. There's a general landing page for a timeline of all the important dates as well, so you can get ready to shop 'til you drop in the coming weeks.
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